It’s always a confusing process when beginning your first digital marketing efforts. The effort, time, and money you invest in a website, email advertising campaigns, pay-per-click ads, and other digital media mean it’s crucial to do everything right.
Suppose you’re just out of the boat regarding digital marketing practices. In that case, it can be very daunting to know what’s best for your brand or industry.
Read our 11 tips to get you on the right track with your roofing company’s digital marketing efforts.
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Here Are Our 11 Tips To Improve Your Roofing Company’s Digital Marketing Efforts
1. Build A Conversion Based Roofing Website
Conversion-focused digital marketing efforts are all about communicating with your potential and existing customers in a clear and relevant way to their needs.
When you have a website for your roofing company, you can communicate and share information on topics that matter to people within your industry. Whether it’s building materials, marketing tips, or the latest news, getting this information across shows people that you’re an industry expert.
A website optimized for online search engines will give you a better chance of organically appearing in Google search results. Many people choose who they’ll do business with just by checking out your website for the first time.
2. Define Your Roofing Website As Your Sales Representative
Your website is your best marketing tool for a successful online sales experience. It’s unrealistic to think potential customers won’t stumble across your company’s website. Still, it doesn’t mean you shouldn’t try to find ways of demonstrating your expertise.
People will not only trust you more because they know you’re a trustworthy person, but they’ll also be likely to click through to your website and learn more. Your roofing company website should be designed the same way a sales representative would – clear, concise, and complete with information that will help people make an informed decision about the company.
3. Write Content That Makes Your Roofing Business Stand Out
As a roofing company, you must ensure that you provide the best product or service in the industry. However, it would help if you never exaggerated because this is a sure-fire way to lose people’s trust.
It’s essential to embellish your quality content with images and videos to give potential clients an idea of what your company is about. Use case studies and personal interviews with loyal customers to help people know more about your roofing business. Make sure that each piece of content creation on your website aims to drive visitors to contact you for more information.
A valuable content-driven roofing company website will help you establish yourself as an industry leader, leading to more exposure for your business.
4. Dominate SERPS Using SEO For Roofers
Search engine results pages are more important than ever before. If people want to find out more about you, they’ll do a Google search for your company’s name and see if you show up at the top – whether or not it’s what they were expecting.
When you want your roofing business listed on Google and Bing, your SEO efforts must be taken seriously. It means researching popular keywords in the area you’re targeting and working with SEO agencies to optimize your website with well-researched keywords.
Search Engine Optimization is not something you should try to do yourself. SEO is an industry that requires a lot of experience and specialized knowledge to be done correctly, which is why we recommend that you hire an SEO agency for help.
5. Leverage Social Media Marketing For More Exposure
It’s no secret that social media has become the go-to marketing outlet for companies who want to increase brand awareness and grow sales by leveraging their potential customer base.
When looking for social media marketing inspiration, you’re encouraged to look at how other companies leverage Facebook, Twitter, Instagram, and Pinterest. Their success will give you a good idea of making your digital marketing efforts more effective.
Decide which social media platform will work better for you and your roofing business. Some brands prefer to focus on their Twitter account, while others find that Instagram is a great place for visual content marketing.
6. Make Use Of Email Marketing
You’re already doing a great job when it comes to building contacts with potential clients. An email marketing effort is the best way to keep in touch with your roofing company’s prospective customers, no matter how busy you are.
You should design your email to allow people to read your message efficiently. Ensure that your emails include an opt-in form and information about your products and services.
One of the biggest challenges of digital marketing is that it’s more expensive than traditional marketing channels. If you have trouble finding funding for your digital marketing effort, consider working with a digital agency that specializes in digital marketing.
7. Take Advantage Of Partnership Marketing
Partnership marketing is an excellent way to increase business with companies you already want to work with. For partnership marketing to be effective, it’s essential that you create long-lasting relationships and then leverage them to become more successful. Partnering with other brands that provide services similar to yours is an excellent way of doing this.
There are many opportunities for partnerships in the roofing industry, whether solar installers or local suppliers provide materials.
Staying on top of your digital marketing efforts will allow you to use partnership marketing to increase your sales and profits.
8. Make Use Of Referral Based Marketing
The more people you’ve helped, the more potential clients you’ll have. These clients will go on to tell other people about what a great job your roofing business did for them, and when it comes time for them to get their roof replaced, they’ll be sure to contact you for help.
Referral-based marketing has proven itself as a powerful way of gaining new customers. There are many ways that you can generate referrals from your current customer bases, such as video testimonials or case studies.
Referral marketing is an excellent way of getting yourself out there. When starting with digital marketing, it’s almost better to have someone else do the heavy lifting for you.
9. Build Your Customer Base With Business Directories
Business directories are the most popular way of establishing your roofing business as a leader in the industry. These directories include business ratings, online reviews, and contact information, making them an attractive option.
While you’re looking to get into new business directories, it’s essential that you have a website that can support your digital reputation. Your online reputation is more important than what people think of you offline. Suppose someone has had a bad experience with your company or doesn’t like how you do business. In that case, they’ll leave negative reviews, damaging your reputation.
Business directories are free to business owners, and many do not require that you pay for your listing. Suppose you would like a little guidance when creating your digital presence. In that case, we recommend that you work with a digital marketing services agency such as SpringHive.
10. Make Use Of Influencer Marketing
Influencer marketing has become increasingly popular with businesses over the past few years.
For companies interested in influencer marketing, it’s crucial to target people with a large social media following and a lot of influence on their followers. It can include people such as celebrities or bloggers with large target audiences.
Influencer marketing is a great way to build your customer base by getting more exposure for your business, ultimately leading to more sales and profit.
11. Make Use Of Retargeting Ads
Retargeting ads are one of the most effective digital roofing marketing strategies out there. Suppose you’re not familiar with the concept. In that case, retargeting ads are those that follow you around the internet until they find a page where they can get your attention again.
Retargeting ads have proven to be very popular because they provide measurable results by increasing sales numbers and helping increase profits.
The more consumers interact with your brand online, including buying products and roofing services from you, the more likely people will see retargeting ads for your company. It means you’ll be able to make at least a penny or two every time someone sees one of these ads.
When you start with digital marketing, you must do your research. Keep in mind that digital marketing for roofers is not a one-size-fits-all solution. You have to consider the needs of your business and then figure out the correct approach to gaining exposure online. To help ensure that your efforts are successful, work with a digital marketing agency such as SpringHive.
If you’re interested in learning more about how to get started with digital marketing for roofing companies, feel free to reach out to us, and we’ll be happy to offer our services to you.