Nowadays, link building is a massive part of the search engine optimization process. Suppose you want to rank higher on Google or Bing. In that case, building quality links relevant to your website niche is necessary. We all know that building quality links is not always easy, but it’s worth the effort.
If you’re reading this article, you will likely already have a website and are seeking to improve your organic search rankings. It’s also probable that you’ve heard about the concept of link building but may not fully understand it or how to go about it.
However, in this article, I’ll show you everything you need to know about link building and how to get started.
Table of Contents
The Definition Of Link Building
Link building is improving your search engine rankings by acquiring links. When it comes to search engines, links are like votes. The more links to your website, the more votes you receive.
Link building is not simply a matter of creating lots of links. It’s a method that takes time, effort, and dedication. It takes time to find the right websites that link to your website, and it takes an effort to acquire quality links.
Why Is Building Link’ So Important?
The significance of building quality links cannot be stressed enough. Most major search engines, such as Google, favor links from websites that are relevant to your website niche.
Continuing with the “voting” analogy from above, links built from websites that are related to your website and links from trusted websites with relevant content are what major search engines consider “earned.” Your site will naturally begin to rank higher for the clickable links you battle for in the first place.
Know that the value of a link differs from the types of links you create. There are no set rules when building links, but your primary goal should be to acquire links relevant to your website so that they can help you reach the first page of the search engine results.
Types Of Links
There is various variety of links that you can acquire. Each type has its unique value, so I suggest that you learn about each one of them here:
Internal Link
An internal link is a link that points to another page on your website. Internal links can be either textual or in the form of a graphical icon (also known as an “anchor text”).
External Link
An external link is a link that points to another website. When you gain an external link, your site gains credibility and domain authority among other relevant websites.
Backlink
A backlink is a link from another website to yours. A backlink is a basic form of a link because it reinforces the credibility of your site.
When it comes to these types of links, it’s essential to know which one is most valuable. Each kind of link has a different value and way to acquire them.
Strategies On How To Start With Link Building
Construct Linkable Assets
Linkable assets are the foundation of link building campaign. Instead of focusing on how to acquire relevant links from another website in your niche, you should focus on producing high-quality content that will naturally attract other websites to link to your content.
Doing this creates valuable content and unique content that can help people somehow. The excellent thing about using this strategy is that you don’t need to actively “market” or “sell” your content because it’s the value of your asset and the trustworthiness of your brand that will cause other authoritative sites to link back to you.
Be Active On Social Media
Social media is great for building your brand and interacting with people. There’s no better way to build valuable links than by getting active on social media and starting conversations with the people in your niche.
By being active on social media and responding to people, you will be building trust and authority in the minds of your future audience. It will attract other websites to link back to you.
In addition, social media is a great way to reach out to the people in your niche, allowing you to learn more about them and their interests.
Make Use Of Broken Link Building
Broken link building is a method of getting links that exploit broken pages on the web. It involves finding a dead page and asking linkers to swap the links to a working page on your site.
Broken link building is an approach that will help you secure various high-quality of links to your site, but that strategy also has its challenges. You’ll need plenty of time and patience to implement this tactic. The good news is you don’t have to do it all at once, as there’s no limit on how many broken link or dead link opportunities you can find.
Utilize Strategic Guest Blogging
Strategic guest blogging is another way of acquiring links from other websites. Here, you’ll partner with a website in your niche to establish a rapport that will allow you to promote their content and your own.
If done correctly, strategic guest blogging will help you build trust and authority in the minds of your target audience. Also, if done correctly, it can help you get quality links from other high-quality sites in your niche.
Guest blogging or guest posting is an approach that harnesses the power of the internet to spread awareness and garner support for your site. By getting other websites to promote your content, you’ll be able to acquire links from both areas that are relevant to your niche and places that aren’t.
Content Promotion
You can promote your content in several different ways. You can position your content as the first thing people see when searching for the target keyword you’re targeting. You can also promote it in other places, such as blogging platforms and forums and on social media sites.
Here are two additional ways to promote your content:
- Outreach: You can use outreach methods to promote your content. For this, you need to find a potentially interested audience and discuss the advantages of your content. When you talk to them about how they can benefit from your content, they’ll be more inclined to share it with others.
- Advertising: Advertising is another strategy you can use to promote your content. For this, you need to bid for keywords you want to rank for and then advertise your content in either banner or visual ads.
Promoting your content will help increase the “visible” value of your site, increasing the number of editorial links pointing to your site.
When promoting content through paid advertising, you must do it the right way. You must have a well-made message that persuades your audience to take action.
Best Link Building Tools
There are several powerful tools that you can use when it comes to link building. Some are free, while others are paid. While there’s no one-size-fits-all approach to finding the best link building tools, here are some excellent tools to consider:
Ahrefs
Ahrefs offers a paid service that provides insights into your website’s backlink profile. It also allows you to do some link research. You’ll be able to see the number of linking domains pointing to your site. You can also set up alerts.
Ahrefs is one of the best tools to use if you’re considering link building, as it allows you to find sites that link to your competitors. It will also assist you in discovering the best SEO keywords for your site.
Google Search Console
Google Search Console is an excellent tool that you need to use when link building. It will provide you with information on your website’s backlink profile. This information will allow you to determine the number of linking domains pointing to your site.
It’s also a good tool in that it allows you to track your SEO strategy and analytics. You can then see if you’re getting organic traffic from the sites to which you’ve worked hard to build links.
Screaming Frog
Screaming Frog is an SEO tool that runs not by Google but by SEO professionals. It has a comprehensive set of features you can use for link building. This tool will help you identify issues and track your website’s backlink profile.
It’s good to use Screaming Frog if you want to gain insight into how other sites are optimizing their piece of content and how they’re getting links from other sites.
With all these link-building tools you can use, you must do your research and understand the different tools available. This way, you’ll be able to choose the best one for your needs.
Conclusion
There are many approaches that you can take when it comes to building links for your site. If you want to learn about link building for the first time, it’s best that you test-drive several of these approaches.
It will give you a better awareness of how each approach works in real life. When you’re ready to put one of these strategies into action, you must stay focused while doing so. This way, your efforts will be more productive and efficient.
If you need help with SEO, don’t hesitate to get in touch with us today. We offer SEO services to businesses as well as individuals. We’ll be able to help you with your needs.
