Businesses have become increasingly more dependent on their websites since the emergence of the Internet. It has led to more businesses adapting to the inbound marketing trend and revamping their websites accordingly. Companies can benefit from increased online sales and a higher conversion rate for new customers by converting website visitors into customers.
In this blog post, we’ll explore ways businesses can convert website visitors into new customers.
Table of Contents
How Does Inbound Marketing Work?
Let’s assume that you’re a company selling furniture. Your competitors are not just the other furniture stores in your local area but also online furniture sellers like Amazon. Your main conversion goal and business goal is to convert website visitors into customers who will likely use your products again and potentially refer you to other buyers.
Inbound marketing is an approach where companies attract customers by providing valuable content that solves their pain points and answers their questions. This content should be easily accessible through search engines like Google or Bing so that your target audiences can find them when they look for information on the subject matter you discuss.
Does Optimizing My Website Help Me Convert Visitors Into Customers?
The answer to this question depends. Suppose your website comprises only a few pages that a web designer has hastily put together. In that case, you will not be able to convert direct traffic source into sales. That is why you must optimize your website and transform it into one that will benefit your customers, your business and conversion rate optimization.
To do this, use internet marketing tools like keyword analysis tools and Google Analytics to find out what questions people are asking about the products you sell and what terms they’re using to search for information on the Internet. Include these terms in your search engine optimization (SEO) and conversion optimization strategies so that users can find you when they enter relevant search terms on Google or other search engines.
Here Are The 12 Ways To Convert Website Visitors Into Your Customers
1. Understand Your Selling Point
First, you must determine your core values and what makes your business different from the rest. By doing this, you can easily differentiate yourself from competitors and attract potential customers to your website.
Your selling point may vary depending on what products you have to offer. Still, regardless, you need to have one that customers will find appealing. Suppose you are selling carpentry and home repair services. In that case, your selling point may be the high quality of your craftsmanship and the extensive user experience of your employees.
Understanding your selling point will help you easily set yourself apart from competitors and attract new customers searching for a company like yours.
2. Create A Trustworthy Website
When people visit your website, they are assessing whether or not you are trustworthy. Suppose your site seems like a massive advertisement for the products you sell. In that case, new visitors will likely not trust that you have your customers’ best interests in mind.
That is why providing value to your visitors is essential by offering an extensive inventory of resources and articles on topics related to what you do. These resources should allow visitors to gauge whether or not they can trust your website that you know what you’re talking about and whether or not they should continue to explore the rest of your site.
3. Make Your Web Pages Relevant
One way to ensure that your website is relevant to your target audience is by using long-tail keywords in your website content. Long-tail keywords are phrases that people use when they’re looking for information online and have a specific question in mind.
For example, suppose you are a plumber and want more customers. In that case, you will attract them by writing blog posts about common plumbing problems that people can fix. Such blog posts should include long-tail keywords related to plumbing so that people searching for answers on Google can find your site.
4. Add Marketing Elements
There are several types of marketing elements that you can add to your website to increase average conversion rate/s and turn customers into repeat buyers. These include social sharing buttons, customer testimonials, and contact form/s.
By providing these elements on your website, you will get people to ask questions and find out more information. It will help them develop trust in your company and learn more about your selling products.
5. Incorporate Behavioral Marketing
You can also use behavioral marketing on your website to help you convert customers. An excellent example is auto-responders, which are email messages automatically sent to visitors when they visit your website. These emails create a sense of urgency and encourage visitors to buy from you quickly before the offer expires.
You can also implement email marketing on your site by including form fields that allow potential customers to provide their email addresses so they can be subscribed to your company’s newsletters. It will help you build a relationship with them and promote additional products or services in the future.
6. Make Use Of Remarketing Ads
After potential customers visit your website, they may forget who you are or what you sell. That is why it is essential to continually remind them that you exist by using remarketing ads. These are online ads that your potential customers will see when they search for specific keywords on Google.
By using remarketing ads, you can tell your potential customers to go back to your website and look at your products. It will help remind them that you exist and increase the chances they will return to purchase from you later.
7. Enhance Your Marketing Copy
You can also use your marketing copy to make it more compelling and better at turning existing customers into repeat buyers. The key here is to use short, engaging copy that appeals to people’s emotions.
For example, you can add a line like “With our roofing services, we know how challenging it can be to install a new roof and insulation on your house” in the paragraph of your advertising copy. It will create a sense of urgency for potential customers and encourage them to contact you immediately.
8. Add Call To Action
When writing the content for your website, you must add a call to action. A call to action is whenever you ask potential customer/s to take specific steps on your site. For example, you can have call-to-action buttons where customers can sign up for newsletters or request a quote.
The key here is to have a clear call to action so that first-time visitors know what they are supposed to do on your site. You don’t want them to be confused about what you want them to do and wonder why they are experiencing a delay in completing the action you’ve asked of them.
9. Provide Social Proof
People often find it difficult to trust a business they’re unfamiliar with. That is why you need to provide social proof that can help convince potential customer/s to give you a chance. You can do this in many different ways, including customer testimonials and references on your site and in the marketing copy of your website.
It would be best if you always used real testimonials and references rather than fabricated ones. You can also include images of you and your employees working on projects during construction. This will help customers see that they’re dealing with a real business rather than a faceless corporate entity.
10. Provide Case Studies
Another way to help potential customers develop a sense of trust in you and your business is to share case studies. These are detailed stories from customers who have experienced similar problems with your products or services.
These case studies should be published on your website so potential customers can read them and learn how they overcame the challenges they faced. It will create a sense of trust in what you have to offer because people can see how other people have already solved their problems.
11. Create A Sales Funnel
The sales funnel a process that gets your potential customers through several steps before they complete a sale. It makes buying more accessible, especially for new and less-experienced customers.
Depending on your business type, you may need to create different types of conversion funnel/s for different audiences. For example, suppose you’re in marketing or SEO and want to attract more clients from your local area. In that case, you can create a sales funnel that helps them find one specific type of home service business. On the other hand, your sales funnel can be more general if you’re looking to attract clients from across the world.
Creating a sales funnel can seem very complicated and time-consuming, but you don’t have to do all of it by yourself. You can hire someone experienced in the area to help you create a sales funnel that will be highly effective at attracting and converting customers.
12. Make Use Of Split Testing
Split testing is a necessary form of testing that most websites are using to increase their conversion rates. Split testing allows you to test different versions of your website to see what impacts your conversion rates.
For example, you can test different color schemes for your website and see which makes the highest conversion metrics for new and existing customers. It will help you determine just how critical color schemes are to your overall marketing strategy and whether something else is more effective than everything else.
You can also split test different sales funnels on your website with various call-to-action buttons, price points, and other things you can change around your site.
Conclusion
Increasing your conversion rates is essential if you’re looking to attract new customers or keep the ones you currently have. By following the tips in this guide, you can generate more high-quality leads and increase your conversion rates over time.
If you need help increasing your conversion rates, you should hire a professional website designer. We at SpringHive are a team of experienced website designers who love building websites that convert. We would love to be able to help you if you need a professional website designer.
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