The use of social media marketing is a great way to get your plumbing business in front of new customers and potential clients. The key to social media success is using the right tools, understanding how they work, and knowing when to use them.
This article will teach you everything you need to know about social media marketing for plumbers.
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Why Use Social Media for Plumbing Companies?
Social media is necessary for any business that wants to survive in the modern world. It’s how we are informed about what’s happening in the world, stay connected with friends and family, and it even has its separate economy that can offer tremendous rewards.
Social media also offers plumbing services an unparalleled opportunity to interact with customers personally and create an environment that fosters trust and generates sales leads.
Why Should You Invest In Social Media?
Because it is difficult to define what you do, you should do whatever it takes to expand and differentiate your brand online.
-Foster customer loyalty through targeted content and promotions.
-Generate brand awareness for your business.
-Strengthen your brand and improve customer engagement through social media’s interactivity.
-Increase repeat sales through customer referrals and word of mouth.
-Establish a reputation online as the best plumber in the area.
-Create a “voice” that customers can connect with and enjoy.
-Build an interactive community where you can talk to customers, answer their questions, and exchange ideas.
11 Tips Social Media for Plumbing Companies to Differentiate Their Brand Online.
1. Pick Your Social Media Platforms.
Facebook has become the biggest social media platform, but it isn’t the only one. Instagram, Twitter, LinkedIn, Pinterest, YouTube, Google+, Snapchat, and others offer different ways to reach customers online. The key is finding out which social platforms best fit your business.
Your social media profile is vital for many reasons, not just to advertise your business. It’s your storefront where customers find out about you and make their first impressions of you and your business. So, it’s essential to have one that’s up to par.
Decide on the type of content that will put customers at ease, such as videos showing your product or services in action or photos highlighting customer testimonials.
2. Be smart about paid advertising.
The best way to advertise online is through social media marketing. It’s free, it’s easy, and it’s effective.
But if you don’t know what you’re doing, it could backfire.
Although it may seem like a good idea to spend a lot of money on paid ads, in reality, they aren’t worth it. Instead, focus on free advertising through social media ads and word-of-mouth marketing campaigns. Get involved in the conversation.
You can’t just put a social media profile out there and hope customers will start talking about you. You have to get involved. Posting engaging and exciting content ideas gets people talking about your business and helps build trust with potential customers.
Observe what your competitors are posting. Analyze your results with social media analytics.
Don’t forget to measure and track your results. These will help you identify any social media marketing strategies that aren’t working and make adjustments on the way up.
3. Share plumbing-related facts.
The internet has made it simpler to connect with people worldwide than ever before. Many businesses now rely heavily on social media marketing to promote their products and services.
If you want to see if this type of digital marketing strategy would benefit your business, check out our guide on how to start using social media marketing for your plumbing business. Be transparent and authentic.
People will always respond better to your message when they feel like they can relate to you and trust you. But not just anyone can be authentic online. You have to be natural, open, and honest for your social media marketing efforts to succeed.
For example, when you post pictures of your family or a puppy that looks just like your team mascot, it’s endearing for prospective customers to see how much you care about them.
But if you do this in place of sincerity, it could make people feel like they aren’t getting the whole story. And if you try to force it, they’ll see through the act.
4. Offer plumbing-related tips.
The plumbing industry has a reputation for being one of the most dangerous industries. It means that many people will avoid working in this field unless they have to.
If you want to attract new customers, it’s vital to offer them some incentive to come to your business. A great way to do this is through social media marketing.
Posting tips and tricks will show customers that you know what you’re doing and that they can trust you to do a great job. There are many different kinds of tips. You can post about how to handle an emergency, fix a leaky faucet, or what to do when the toilet doesn’t flush.
The key is finding out what tips will be most helpful for your customers and what will make them feel comfortable. Don’t just post anything on social media without thinking this through first.
5. Harness the power of hashtags.
In many ways, hashtags serve a purpose, but social media marketing is most important. They’re best used to create a community and promote your business.
Using hashtags in your social media posts makes it easier for people to find you. Research has shown that when you use hashtags, people will search those tags more often on the internet, and they’ll be more likely to follow your brand.
6. Build your brand and authority through Social Media.
The key to social media marketing is building your brand and authority. You want to create an engaging profile and provide valuable content that people want to share with others.
It’s not just about driving traffic to your site anymore; it’s about creating a community of like-minded people around your brand. Use the power of social media to create a genuine online presence.
Plumbing customers will see through anyone who’s just trying to push content for the sake of driving traffic. That is why you want to post helpful content and engage with your audience. It helps them feel like they’re part of something bigger, and it promotes trust.
Ultimately, social media marketing aims to create a community online that will be willing to work with you.
If you can do this, your business will see an increase in sales from repeat customers.
The best social media strategy for a plumbing business depends on whether your business is small or large and if you have any plumbing-related initiatives planned soon.
7. Post Strategically.
The most important thing you can do to increase engagement is post content that people want to see. It means posting content that will encourage interaction from your audience. If you don’t know what type of posts they like, try asking them directly. Social media is constantly changing. It doesn’t work the same way it used to.
This means that it’s important to constantly change and test the different things you post on social media. It might seem challenging to post often and ensure that your content is always engaging, but it’s imperative.
You want to engage your audience at all times. After all, if you can’t keep their attention, then they’ll be less likely to come back the next time they need a plumber in their area.
8. Post on Regular Basis.
The most important thing you can do to increase engagement is post frequently. This doesn’t mean posting every day but rather a several times per week. While some social media sites will tell you to post “up to once per day,” most of those posts will not become visible.
Instead, try posting a few times per day on the most critical networks such as Facebook and Twitter. Posting less often is much more likely to result in lower engagement. There are two types of posts you should be making:
1) Share content that your customers want to see – this means posting helpful tips and tricks.
2) Share your business’s content – this can be anything from posts about your business to customer reviews.
Not only do you want to share this kind of content, but you should also be posting photos of your team and important milestones.
You want to remind people that a natural person is behind the service company.
9. Post to several different networks.
There are lots of various social media sites that people use nowadays. Recent research has shown that more than 3 billion people use social media sites.
If you want to connect with this potential customer, you need to be on multiple networks. You can even use platforms such as Instagram and Pinterest if your business is in the right industry.
Remember that many customers use multiple social media sites, so it’s essential to be where they are. This ultimately means that you want to be on sites like Facebook, Twitter, LinkedIn, Google+, and Pinterest.
Don’t clutter up your content with every single network out there. Instead, please keep it simple and post to the main networks you think are most important to your target audience.
10. Get qualified leads.
The best way to find a new client is through social media marketing. There are many ways to engage with potential clients online. For example, Facebook ads allow business owners to target specific audiences based on age, gender, location, interests, and other factors.
You can also create organic posts that allow you to promote your business on social media. It means you can put yourself in front of the right people.
You want to target particular demographics when getting more sales, so make sure you know what they are. For example, it’s essential to focus on females over 35 because they’re more likely to be using social media. It’s tough to engage with them online when you don’t know who your target audience is.
The most acceptable way to accomplish this is using social media advertising. Many companies advertise their digital marketing services on major social media sites, and they can get you leads very quickly.
11. Develop a content calendar.
Content calendars are great tools for keeping track of all the different types of content you plan to produce. They allow you to see what’s coming up next, so you don’t miss any deadlines. You can also share your content calendar with team members so they know what you’re working on at any given time.
You can create a content calendar in a variety of different ways. For example, you can use an Excel document or the accessible version of Trello.
Make sure your social media marketing strategy is up to date. It includes all different types of posts shown on your site and what each one means in terms of organic traffic or interest at a specific time of the day.
This is why your content calendar should include something called a “promotional mix” on it. It is a way of tracking how often you post new content and what time of the day you should be posting it. It also shows what type of content works best for different times of the day.
The best social media strategy for a plumbing business depends on whether your business is large or small and what kind of growth you’re looking to achieve shortly.
The main thing you need to do is search for people who are searching for your type of business on different sites and post regularly.
Find Out How We Can Help Your Plumbing Business Grow.
Do you need social media marketing services for your plumbing business? Then don’t wait any longer to start getting noticed online. At SpringHive, we offer various social media marketing services designed to help you gain visibility and increase brand awareness.
To know more about our social media management, contact us today. We’d love to hear from you!