Dealing with a plumbing problem can be one of the most frustrating things homeowners experience. Often, homeowners try to fix the problem themselves and worsen the issue.
It is essential to understand that plumbing issues are not always easy to diagnose, making an at-home repair difficult or impossible. Finding a licensed plumber is vital in providing expert service on your home’s plumbing system.
This article will talk about content marketing tips for your plumbing business to convert qualified leads into potential customers. And we will show you how you can use them to increase your revenue.
Table of Contents
11 Tips for your Plumbing Business Content Marketing to get More Customers.
1. Know The Customer’s Journey
Customers don’t just want a plumbing expert; they want a plumber who will listen to them. They want someone who will take the time to understand what they want and need. They want someone who cares about their remarkable experience and ensures it goes smoothly. The plumbing customer’s journey begins as soon as that customer picks up the phone to call for an estimate.
They want to know you will adequately take care of them and their home. They want you to make it painless and easy for them, and they need to feel heard, valued, and excited about working with you.
Phases of Customers Journey:
• Perception is when they get an idea of what you are like and what to expect from your company. It is where they decide if they like you, your company, and the remarkable experience they have had.
• Consideration – this is when the customer first gets in touch with you. When the customer decides whether or not they want to work with you and your business.
• Findability – this is the final step before closure, where you can make sure you are found easily in the future. That is when you make sure that your company is easily found and remembered by customers.
• Purchase – this is where the customer decides to work with you or not. You have the opportunity to close that sale and make a great impression on them for future business, but also where potential customers may decide against your services.
• Reputation – once you have delivered the service, this is where you can make a lasting impression on customers, help them keep you in mind for future plumbing needs, helps build positive customer review, and possibly bring in new business from those customers.
At this point, the customer will make you an offer (the proposal). You need to evaluate that offer and determine whether you want to move forward.
2. Create a Responsive Website That Attract Leads to Potential Customer
A well-designed website will encourage visitors to stay longer and return often. It should also be easy for customers to contact you over the phone. Some people may want to talk to a live person before making a purchase.
The following are the three critical elements of a responsive web design:
• Consistency. The website should be consistent in its look, feel, and layout across all devices.
• Adaptability. The website should adapt to the screen size of the device used to view it.
• Functional. Users should be able to navigate and utilize the website smoothly.
You don’t need to have a large website with many bells and whistles; instead, focus on creating a user-friendly website with minimal distractions. You want your site to be accessible for customers to quickly navigate and find what they are looking for.
3. Create Your Plumbing Company’s Brand Identity
Develop a clear and distinctive brand identity that effectively connects with your customers. A strong, memorable brand identity is essential for building a solid reputation in your plumbing company.
Good brand identity will not only differentiate you from competitors, but it will also show customers how you plan to deliver on value and service. You want your customers to remember you, your company, and the service you provide. You want them to be able to connect with your company.
A strong brand identity allows customers to do that.
The most influential brands are built and have a clear message. It is a message that resonates with the customer and easily conveys its value and purpose to understand. Your brand should describe what you do, but it should also evoke differences from larger companies.
4. Using SEO to get More Plumbing Customers is a Long-Term Strategy.
It would help if you used search engine optimization (SEO) techniques to market your plumbing business. These include making sure your website has relevant content, including photos and videos, and that it ranks well in Google online searches. Your business can also purchase online advertising, local and national press releases, banner ads, and email marketing campaigns.
How to Get More Customers with SEO Marketing Strategies
Here are some tips on how to get more customers with SEO campaign marketing strategies:
• Google Friendly – If your website is not mobile-friendly, you will miss out on a significant portion of the search engine traffic. It means that every summer, you won’t be able to use Google AdWords as a means of promoting your plumbing company.
• Improve the Quality of Your Website – To improve the quality of your website, you can use SEO to improve keywords and find new keywords. You can also use SEO to make sure that your site is mobile-friendly.
• Design Your Link-Building Strategy – You need to think about how you design your website should be optimized as a link-building resource. That means choosing photographs, graphics, an eye-catching color scheme, writing quality content, and an exact domain name.
• Link Building – With link building on your website, you will connect with more customers and make more customer referrals.
• Website Authority – SEO campaign will help improve your website’s authority, so you will find that your website has higher relevance for specific keywords. It means that clients are more likely to find your plumbing business in search results.
You do not have to do it yourself. The best way to get more customers is to hire an SEO services agency, and together you can optimize your website.
An SEO services agency will create a strategy to help your website generate a top position in Google search results. It can also help you with content creation and link-building strategies.
5. Use Web Chat On Your Site
It is one of the most effective ways to communicate with visitors. It allows them to ask questions without having to leave your site. If they don’t like what they see, they can close the window and move on. They can also ask as many questions as they want. It’s a great way to expand your customer base.
It’s also a good idea to have a contact form where potential customers can send you messages. Make sure that you respond quickly to inquiries, and keep communication open. You may be able to get them into your store soon after they make initial contacts.
6. Create Helpful Content
The best way to market your plumbing business is by creating helpful content. It includes blog posts, videos, infographics, and other resources that serve as valuable content for your potential customers. You can also have authoritative podcasts.
Make sure that you have contact information on every page of your website so that people know how to get in touch with you should they have questions or comments. It will help your plumbing business keep in touch with its customers.
It can also help you develop a good relationship with potential customers before becoming clients.
7. Utilize Social Media Platforms for your Plumbing Business Content Marketing Strategies.
Using social media marketing is an excellent way to build your business. Social media marketing will help you develop a relationship with customers, and it helps potential customers find you on the social media sites they use most frequently.
Creating social media strategies involves creating a personal brand around yourself and using the various platforms to get your name there and create a strong online presence. There are many ways to use social media for marketing your plumbing business.
Your plumbing business’ social media accounts should be active and allow you to interact with other plumbing business owners. You can also link with your target market by engaging with people on Twitter, Facebook, and Instagram.
Here are some of the most effective strategies:
• Social bookmarking – Posting content on social bookmarking sites is one way to get more organic traffic to your website. It is a great way to get new customers because users will see your site searching within the online community.
• Facebook – Facebook Business is the best social media marketing platform for small businesses. You can set up a Facebook Ads page and make it visible only to your friends and family. This way, you can use it to communicate with potential customers before you officially market your plumbing business.
• Twitter – Twitter is an excellent way for you to market your plumbing business. You can use it to increase brand awareness, establish a good reputation and increase customer loyalty. Though it doesn’t have the same social media power as Facebook and LinkedIn, it is still powerful.
• LinkedIn – LinkedIn provides you with a platform to communicate with critical professionals. Use it to share your insights, expertise, and knowledge with potential customers to know that they can trust you.
These platforms allow you to connect with people who may not know about your services but could potentially become future clients.
8. Optimize for Mobile
The world is becoming increasingly mobile, so the same applies to your website. To reach potential customers, you must optimize your site for mobile devices. That means making sure that all content loads quickly and that links take users directly to where they want to go.
Those who want to use a mobile device to get on your site aren’t waiting for your site to load, so be sure it is optimized for mobile devices. It’s also essential to make sure that you design your site in a way that makes it easy for your potential customer to find what they are looking for.
You can use mobile-friendly content and images and make sure that your site features large fonts so it is easy to read on a mobile device.
9. Local Business Directories
A local directory like Google my Business profile listing will give you a list of businesses in your area that match your search terms. It could include nearby plumbers, electricians, handypersons, painters, and other services that people may be searching for. It will help you to target your services, and it will grow your client base.
Most of these are geographically organized directories, so it’s vital that you have the most up-to-date information to update your website. Hence, it displays relevant information for customers in your area.
You can still build a following by targeting directories at specific categories or by choosing a subcategory that matches what current customers need to know about when searching.
10. Customer service
The best way to market your plumbing business is by providing excellent customer service. It means being friendly, helpful, knowledgeable, and courteous. It also means keeping your promises and following through on what you say you will do.
It’s also essential that you respond quickly to complaints, keep communication open and try to resolve problems as soon as possible. These may include verifying the problem and what was done or attempted to fix it.
If a product isn’t working correctly, make sure that you contact the customer within 24 hours so they can arrange for a new version of the item to be delivered. If an emergency arises, follow through with the promise of an emergency plumber in your area.
Exceptional customer service creates happy customers which can lead to referrals and generate more sales.
11. Turn Traffic into Customers with Lead Capture Forms
A lead capture form is the best way to collect plumbing leads from website visitors. These forms allow visitors to provide contact information so that you can follow up later. Lead forms can also be used to collect testimonials and feedback from clients.
A lead capture form usually requires plumbing website visitors to provide their name, email address, and phone number. This information can be quality-checked so that you only work with that ideal customer who is genuinely interested in your services.
As well as collecting information about what service and products they need, you can use a lead capture form.
Implement A Marketing Strategy for Your Plumbing Services.
The plumbing market is competitive, so you need to be strategic when implementing your online marketing plan. You must figure out how to reach your target market effectively.
There are many ways to market your plumbing business, but the key is finding the right one for your needs. The strategies above should help you create a successful marketing strategy to increase your sales.
But you don’t have to do it all by yourself. Let SpringHive take care of all aspects of your plumber marketing plan so you can focus on what matters most — managing your plumbing company.
We offer various plumbing marketing services designed to increase your exposure and drive a potential customer to your business. Contact us today.