{"id":9,"date":"2026-06-03T09:30:00","date_gmt":"2026-06-03T09:30:00","guid":{"rendered":"https:\/\/betatest.springhive.co\/blog\/2026\/06\/03\/coming-soon-page-tips\/"},"modified":"2026-06-07T02:00:04","modified_gmt":"2026-06-07T02:00:04","slug":"coming-soon-under-construction-page","status":"publish","type":"post","link":"https:\/\/springhive.co\/blog\/coming-soon-under-construction-page\/","title":{"rendered":"15 Tips for Building an Excellent Coming Soon Page While Under Construction"},"content":{"rendered":"\n<div class=\"art-intro\">Most businesses treat their &#8220;under construction&#8221; phase as a dead period \u2014 a blank page while they wait for the real launch. <strong>The smartest businesses treat their coming soon page as the first chapter of their marketing strategy.<\/strong> These 15 tips will help you build a pre-launch page that works hard from day one.<\/div>\r\n<figure class=\"art-figure\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-54\" src=\"https:\/\/betatest.springhive.co\/blog\/wp-content\/uploads\/2026\/06\/coming_soon_hero.jpg\" alt=\"\" width=\"1024\" height=\"1024\" srcset=\"https:\/\/springhive.co\/blog\/wp-content\/uploads\/2026\/06\/coming_soon_hero.jpg 1024w, https:\/\/springhive.co\/blog\/wp-content\/uploads\/2026\/06\/coming_soon_hero-300x300.jpg 300w, https:\/\/springhive.co\/blog\/wp-content\/uploads\/2026\/06\/coming_soon_hero-150x150.jpg 150w, https:\/\/springhive.co\/blog\/wp-content\/uploads\/2026\/06\/coming_soon_hero-768x768.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"art-caption\">A well-designed coming soon page can capture 200\u2013500 email subscribers before a site even officially launches \u2014 giving you a warm audience on day one.<\/figcaption><\/figure>\r\n<h2 id=\"section-1\">1. Write a Headline That Communicates Value, Not Status<\/h2>\r\nAvoid generic placeholders like &#8220;Coming Soon&#8221; or &#8220;We&#8217;re Working on Something.&#8221; These communicate nothing. <strong>Your headline should immediately answer the visitor&#8217;s question: &#8220;Why should I care?&#8221;<\/strong> Lead with the transformation or result your business delivers:\r\n<ul class=\"art-list\">\r\n \t<li>\u274c &#8220;Our Website is Under Construction&#8221;<\/li>\r\n \t<li>\u2705 &#8220;The Easiest Way to [Solve Problem] is Coming \u2014 Be First in Line&#8221;<\/li>\r\n \t<li>\u2705 &#8220;We&#8217;re Building Something That Will Change How [Industry] Works&#8221;<\/li>\r\n<\/ul>\r\n<h2 id=\"section-2\">2. Make Email Capture Your Primary Conversion Goal<\/h2>\r\nYour coming soon page has one job: <strong>collect email addresses<\/strong>. Every design decision should support that goal. Best practices:\r\n<ul class=\"art-list\">\r\n \t<li>Ask for email only \u2014 every additional field drops your conversion rate by 20\u201325%<\/li>\r\n \t<li>Placeholder text should reinforce the benefit: &#8220;Enter your email for early access&#8221;<\/li>\r\n \t<li>CTA button copy matters: &#8220;Notify Me&#8221; is weak. &#8220;Get Early Access&#8221; or &#8220;Join the Waitlist&#8221; converts significantly better<\/li>\r\n \t<li>Confirm submission with a clear thank-you message and set expectations (&#8220;We&#8217;ll email you the moment we launch&#8221;)<\/li>\r\n<\/ul>\r\n<figure class=\"art-figure\"><img loading=\"lazy\" decoding=\"async\" class=\"art-img\" src=\"https:\/\/betatest.springhive.co\/blog\/wp-content\/uploads\/2026\/06\/coming-soon-img2.png\" alt=\"Web designer at laptop crafting a coming soon page with countdown timer and email signup\" width=\"900\" height=\"500\" \/><figcaption class=\"art-caption\">The email capture form is the heart of any coming soon page \u2014 keep it to a single field (email only), pair it with a compelling CTA, and add a benefit-driven incentive to maximize sign-ups before launch day.<\/figcaption><\/figure>\r\n<h2 id=\"section-3\">3. Add a Countdown Timer If You Have a Firm Launch Date<\/h2>\r\nA countdown timer creates urgency and keeps visitors anchored to your launch event. Only include it if you&#8217;re confident in your date \u2014 updating or removing a countdown mid-campaign erodes credibility. If your date is uncertain, use a progress bar instead (Tip #9).\r\n<h2 id=\"section-4\">4. Offer a Compelling Early-Access Incentive<\/h2>\r\nGive people a reason to sign up beyond just being &#8220;notified.&#8221; <strong>Early-access incentives dramatically increase email capture rates<\/strong> \u2014 often by 2\u20134x:\r\n<ul class=\"art-list\">\r\n \t<li>Exclusive launch-day discount (15\u201325% off)<\/li>\r\n \t<li>First-access before general public opens<\/li>\r\n \t<li>A valuable lead magnet relevant to your audience<\/li>\r\n \t<li>Waitlist position number (&#8220;You&#8217;re #127 in line&#8221;) \u2014 gamification that increases social sharing<\/li>\r\n<\/ul>\r\n<h2 id=\"section-5\">5. Establish Your Brand Identity Immediately<\/h2>\r\nYour coming soon page is many visitors&#8217; first impression of your brand. Use your logo, brand colors, typography, and visual language consistently \u2014 even if the full site isn&#8217;t ready. A generic, template-looking coming soon page communicates low production value before you&#8217;ve even launched.\r\n<figure class=\"art-figure\"><img loading=\"lazy\" decoding=\"async\" class=\"art-img\" src=\"https:\/\/betatest.springhive.co\/blog\/wp-content\/uploads\/2026\/06\/coming-soon-img3.png\" alt=\"Person reviewing website progress bar on phone and laptop showing 72% complete with planning calendar\" width=\"900\" height=\"500\" \/><figcaption class=\"art-caption\">A progress bar showing build completion percentage is a great alternative to a countdown timer \u2014 it communicates forward momentum without locking you into a specific launch date.<\/figcaption><\/figure>\r\n<h2 id=\"section-6\">6. Include Social Media Links with Clear Calls to Action<\/h2>\r\nDon&#8217;t just add social icons \u2014 tell people why to follow you: &#8220;Follow us on Instagram for behind-the-scenes build updates&#8221; or &#8220;Join our Facebook community for exclusive pre-launch content.&#8221; Visitors who don&#8217;t convert on email may follow on social \u2014 maintain that relationship.\r\n<figure class=\"art-figure\"><img loading=\"lazy\" decoding=\"async\" class=\"art-img\" src=\"https:\/\/betatest.springhive.co\/blog\/wp-content\/uploads\/2026\/06\/coming-soon-img4.png\" alt=\"Person at laptop celebrating email subscriber notifications and social media shares before website launch\" width=\"900\" height=\"500\" \/><figcaption class=\"art-caption\">A viral referral loop built into your coming soon page \u2014 where subscribers share to earn extra benefits \u2014 can multiply your pre-launch email list at zero additional marketing cost.<\/figcaption><\/figure>\r\n<h2 id=\"section-7\">7. Design Mobile-First \u2014 Always<\/h2>\r\nIn 2026, over 70% of web traffic arrives on mobile devices. Your coming soon page must load in under 2 seconds on a mobile connection, display correctly on screens from 320px to 414px wide, and have a tap-friendly email form with a clearly visible CTA button. Test on real devices, not just browser dev tools.\r\n<h2 id=\"section-8\">8. Include Social Proof or a Teaser of What&#8217;s Coming<\/h2>\r\nSocial proof reduces the skepticism visitors feel about signing up for something that doesn&#8217;t exist yet. Options:\r\n<ul class=\"art-list\">\r\n \t<li>A brief founder\/team bio with real photos \u2014 people trust people<\/li>\r\n \t<li>Client or partner logos if you have pre-launch business relationships<\/li>\r\n \t<li>A brief teaser of your product, service, or content \u2014 enough to intrigue without giving everything away<\/li>\r\n \t<li>A short video (60\u201390 seconds) from the founder explaining what&#8217;s coming and why<\/li>\r\n<\/ul>\r\n<h2 id=\"section-9\">9. Show a Progress Bar Instead of a Countdown (If Your Date is Flexible)<\/h2>\r\nA visual progress bar (&#8220;72% complete&#8221;) communicates momentum without committing to a specific date. Update it weekly to give subscribers and repeat visitors a sense that you&#8217;re actively building \u2014 and give them a reason to check back.\r\n<h2 id=\"section-10\">10. Include Your Contact Information<\/h2>\r\nA phone number, email address, or social DM link on your coming soon page serves two purposes: it builds trust (real businesses have real contact info) and it captures leads who don&#8217;t want to wait \u2014 they want to talk to you now. Don&#8217;t make potential customers search for how to reach you.\r\n<h2 id=\"section-11\">11. Implement SEO Basics \u2014 Even Before Launch<\/h2>\r\nAllow Google to index your coming soon page. Optimize your title tag with your primary keyword, write a compelling meta description, and submit your URL to Google Search Console immediately. Every day Google has your page indexed, you&#8217;re building crawl history. When you launch the full site, you&#8217;ll benefit from this established indexing momentum.\r\n<div class=\"art-callout blue\">\r\n\r\n<span class=\"art-callout-icon\">\ud83d\udca1<\/span>\r\n<div><strong>Schema markup tip:<\/strong> Add Organization and WebSite schema to your coming soon page. This establishes your entity in Google&#8217;s knowledge graph before your full site goes live \u2014 a subtle but real SEO advantage at launch.<\/div>\r\n<\/div>\r\n<h2 id=\"section-12\">12. Create a Share Incentive<\/h2>\r\nTurn every subscriber into a potential referral source. After sign-up, show a shareable page that says: &#8220;You&#8217;re on the list! Share with a friend and move up the waitlist&#8221; (if using a waitlist model) or &#8220;Share and both of you get an extra [benefit] at launch.&#8221; Viral loops built into your pre-launch phase can dramatically expand your launch-day email list at zero additional cost.\r\n<h2 id=\"section-13\">13. Set Up Analytics and Tracking Immediately<\/h2>\r\nInstall Google Analytics 4 (GA4) and Google Tag Manager on your coming soon page from day one. This gives you:\r\n<ul class=\"art-list\">\r\n \t<li>Traffic data and source attribution from day one<\/li>\r\n \t<li>Email capture conversion rate data to optimize the form<\/li>\r\n \t<li>Audience data for building remarketing lists you can use when you launch<\/li>\r\n \t<li>Historical data in GA4 \u2014 you can&#8217;t recover it retroactively after launch<\/li>\r\n<\/ul>\r\n<h2 id=\"section-14\">14. Use a High-Quality Background Visual or Video<\/h2>\r\nA dark, atmospheric background with subtle animation (particles, gradients, or a blurred product teaser) creates a dramatically higher-quality first impression than a flat white or solid-color background. If you can afford a 10\u201315 second looping background video that hints at your product or service, it significantly increases time-on-page and email conversion rates. Ensure it doesn&#8217;t slow your page load below a 90+ PageSpeed score.\r\n<h2 id=\"section-15\">15. Test Every Element Before You Make It Live<\/h2>\r\nBefore directing any traffic to your coming soon page, manually test:\r\n<ul class=\"art-list\">\r\n \t<li>Email capture form: submit a test email and verify it arrives in your ESP (Mailchimp, Klaviyo, etc.)<\/li>\r\n \t<li>All social media links open to the correct profiles<\/li>\r\n \t<li>Countdown timer displays the correct date and timezone<\/li>\r\n \t<li>Mobile rendering on iOS Safari and Android Chrome<\/li>\r\n \t<li>Page load speed (aim for under 2 seconds on 4G)<\/li>\r\n \t<li>HTTPS \/ SSL certificate is active and no mixed content errors exist<\/li>\r\n<\/ul>\r\n<div class=\"art-brand-cta\">\r\n<div class=\"art-brand-cta-label\"><i data-lucide=\"zap\"><\/i> Need a Coming Soon Page?<\/div>\r\n<strong>SpringHive designs premium launch pages<\/strong> that capture leads and build pre-launch buzz while your main site is in development. <a href=\"https:\/\/betatest.springhive.co\/blog\/contact.php\">Contact us to get started<\/a> \u2014 we can typically deliver a custom coming soon page within 3\u20135 business days.\r\n\r\n<\/div>\r\n<div id=\"section-faq\" class=\"art-faq\">\r\n<h2 class=\"art-faq-title\">Good to Know \u2014 Coming Soon Page FAQ<\/h2>\r\n<div class=\"sxc-faq-item\">\r\n<div class=\"sxc-faq-q\">Should I block Google from indexing my coming soon page?<\/div>\r\n<div class=\"sxc-faq-a\">No \u2014 blocking Googlebot is a missed opportunity. Allow indexing but optimize the title tag, meta description, and submit to Google Search Console. Every day Google has your page indexed, you&#8217;re building crawl history and establishing the URL&#8217;s existence \u2014 giving you a ranking head start at launch.<\/div>\r\n<\/div>\r\n<div class=\"sxc-faq-item\">\r\n<div class=\"sxc-faq-q\">How long should a coming soon page run?<\/div>\r\n<div class=\"sxc-faq-a\">Ideally, 2\u20138 weeks. Too short provides little marketing value; too long (3+ months) risks losing urgency. If your build takes longer than expected, update your countdown, add a progress bar, or share build updates on social media to keep pre-launch interest alive.<\/div>\r\n<\/div>\r\n<div class=\"sxc-faq-item\">\r\n<div class=\"sxc-faq-q\">What should a coming soon page include?<\/div>\r\n<div class=\"sxc-faq-a\">Essential elements: (1) A clear, benefit-focused headline. (2) Email capture form with incentive. (3) Countdown timer if you have a firm date. (4) Social media links. (5) Basic contact information. (6) Brand visual identity. Optional but powerful: a progress bar, teaser video, and social share incentive.<\/div>\r\n<\/div>\r\n<\/div>\n<div style=\"position:relative;padding:4rem 2rem;text-align:center;overflow:hidden;margin-top:3rem;border-radius:20px;background:#faf8ff;\">\n<div style=\"position:absolute;inset:0;background:radial-gradient(ellipse 70% 60% at 50% 50%,rgba(212,77,240,.08) 0%,transparent 70%);pointer-events:none;\"><\/div>\n<div style=\"position:relative;z-index:1;max-width:600px;margin:0 auto;\">\n<div style=\"display:inline-flex;align-items:center;gap:.5rem;font-family:monospace;font-size:.68rem;font-weight:600;letter-spacing:.1em;text-transform:uppercase;border:1px solid rgba(124,90,245,.25);border-radius:100px;padding:.4rem 1rem;color:#7c5af5;margin-bottom:1.5rem;\">Web Design<\/div>\n<h2 style=\"font-family:'Bricolage Grotesque',sans-serif;font-size:clamp(1.6rem,3.5vw,2.2rem);font-weight:800;color:#1a1a1a;margin:0 0 1rem;line-height:1.15;\">Your website should be your <span style=\"background:linear-gradient(135deg,#7c5af5,#d44df0);-webkit-background-clip:text;-webkit-text-fill-color:transparent;background-clip:text;\">best salesperson.<\/span><\/h2>\n<p style=\"color:#666;max-width:480px;margin:0 auto 2rem;font-size:.92rem;line-height:1.7;\">Get a free website audit &mdash; we&rsquo;ll show you exactly what&rsquo;s costing you leads and how to fix it.<\/p>\n<div style=\"display:flex;gap:.75rem;justify-content:center;flex-wrap:wrap;\">\n<a href=\"https:\/\/springhive.co\/contact\/\" style=\"display:inline-flex;align-items:center;gap:.5rem;padding:.85rem 1.75rem;background:#1a1a1a;color:#fff;text-decoration:none;border-radius:100px;font-weight:600;font-size:.9rem;\">Get a Free Audit &rarr;<\/a>\n<a href=\"https:\/\/springhive.co\/portfolio\/\" style=\"display:inline-flex;align-items:center;gap:.5rem;padding:.85rem 1.75rem;background:#fff;color:#1a1a1a;text-decoration:none;border-radius:100px;font-weight:600;font-size:.9rem;border:1px solid #e0e0e0;\">Browse Our Work<\/a>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Build a coming soon page that captures leads, builds anticipation, and ranks in Google before your site launches. 15 expert tips for 2026.<\/p>\n","protected":false},"author":1,"featured_media":54,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rank_math_title":"Coming Soon & Under Construction Page Best Practices | SpringHive","rank_math_description":"Build anticipation with a high-converting coming soon page. Learn design tips, email capture strategies, and countdown best practices.","rank_math_focus_keyword":"coming soon page","rank_math_robots":"","rank_math_canonical_url":"","rank_math_primary_category":"","rank_math_pillar_content":"","rank_math_seo_score":"","footnotes":""},"categories":[4],"tags":[],"class_list":["post-9","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web-design"],"_links":{"self":[{"href":"https:\/\/springhive.co\/blog\/wp-json\/wp\/v2\/posts\/9","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/springhive.co\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/springhive.co\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/springhive.co\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/springhive.co\/blog\/wp-json\/wp\/v2\/comments?post=9"}],"version-history":[{"count":8,"href":"https:\/\/springhive.co\/blog\/wp-json\/wp\/v2\/posts\/9\/revisions"}],"predecessor-version":[{"id":312,"href":"https:\/\/springhive.co\/blog\/wp-json\/wp\/v2\/posts\/9\/revisions\/312"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/springhive.co\/blog\/wp-json\/wp\/v2\/media\/54"}],"wp:attachment":[{"href":"https:\/\/springhive.co\/blog\/wp-json\/wp\/v2\/media?parent=9"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/springhive.co\/blog\/wp-json\/wp\/v2\/categories?post=9"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/springhive.co\/blog\/wp-json\/wp\/v2\/tags?post=9"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}