The Importance Of Having An Effective Company Slogan

The Importance Of Having An Effective Company Slogan

A slogan is a short and memorable line that summarizes what a company does and who it serves. One of the primary purposes of a slogan is to create an attractive name for the company. Slogans also provide insight into how the company was founded or started and its corporate intent.

A famous slogan are catchy yet simple, easy to remember, and most importantly, they have meaning behind them.

What is the aim of a slogan?

A slogan aims to present information in an attention-grabbing and memorable format. A slogan is supposed to be special and unique. A good slogan should make consumers positively think of the company, thereby creating goodwill.

Slogans are supposed to be unique to the company to be remembered by people.

1. Only those companies that have a well-defined strategy can come up with unique slogans.

2. Slogans should be easily translatable into other languages and dialects. Most leading companies either use their slogan in different languages or develop a spin-off for the local language to check how effective the slogan will be in particular areas.

3. Slogans should contain all the essential information about your company when used on their own.

What makes an effective company slogan?

Apple's slogan - Think Different

Several factors contribute to a good slogan. This includes being unique, memorable, in sync with the company’s image, and suggesting a positive sentiment to the consumer.

Effective slogans are not that difficult to create. With a good motto, you can make people remember your business name and products and increase your revenue by 30%. A great slogan can attract customers and keep them coming back for more. It is also one that contributes to your overall brand in a very positive way.

An effective company slogan should have the following qualities:

1. Be memorable: Good slogans are those that leave an impression on your customers that sticks with them for a long time. It should stir up an emotional response, create an image in the customer’s mind, and have a core message that everyone can relate to. One of the most famous taglines is “Think Different” by Apple. 

2. Be simplistically unique: A product or business name is difficult to remember, and catchy slogans that capture the essence of your business give the company much publicity and bring in more potential customers. It gives you an edge that other competitors might not be able to get.

3. Be understood by everyone: A good slogan should be understood by everyone, and it should also be able to strike a chord within them. It should have a universal appeal; no matter what culture or language you are talking about, it should have something for everybody.

4. Be emotional: A good slogan makes you feel a certain way. It stirs up emotions in people like happiness, anger, sadness, or even humor. This is something that makes it stick in your mind for a long time.

5. Be Different: A good slogan should be different; it should be something that no one else offers, and this difference must be clear from the first time you see it. You want to set yourself apart from your competitors.

What makes your brand slogan effective?

Subway slogan - eat fresh

An effective slogan has the power to influence people. It is usually a phrase or a sentence that sticks in people’s memory; it creates an image and stirs up strong emotion. An effective slogan is an excellent tool to promote the business, increase brand awareness, and expand market share.

  • Formulate a slogan that appeals to all market segments rather than just one group.
  • Creating a catchy slogan is what most people fail to realize. The best slogans do not rely on words alone but rather use visuals and sound to tie everything together. Just like how Mickey Mouse became the ‘official’ mascot for Walt Disney Company, use it as a symbol for your company or product.
  • The most effective slogans are those that have a universal appeal. This means they are not specific to any one region or language and can be understood by all.

How do you choose a slogan for your business?

When choosing a company slogan, there are several things to consider. A tagline should be related to the company’s name, and it should also convey information about the services and products that the company provides.

Here are some guidelines for choosing a good slogan for your business:

1. Choose words that are easy to understand.

Not all consumers will have your best interest at heart, but they will all know what you’re talking about as long as you use words that all can understand. The selection of words that are easy to understand can be made by using common English words and phrases.

2. Use popular terms commonly used in the market to make your actual slogan stand out from the rest.

“Unicorn,” “Startup,” “Look for the hidden meaning!” The phrases that you use in your actual slogan should be catchy and memorable. Using popular terms and phrases will impact your slogan by making people remember your company. 

3. Make sure the slogan is not misleading.

Use a slogan that attracts your customers and expresses your company’s personality. No one wants to go all out and buy a product or service that they are not happy with.

Make sure your slogan isn’t too short.

Being concise is important, but don’t let brevity compromise meaning and memorability.

The best way to find the right slogan is to think about your business and then use their feedback to create a new one that works for you. It’s essential to get this process started early on like it.

The best part of this is that you can use the same tools to create your own unique and memorable logo, which will help you stand out from the crowd.

Here’s a few tips on how to get started:

1. Ask people what they think. Asking customers questions that involve your business and its products can help you develop new ideas, find out which aspects people like and dislike, and determine the most appropriate vocabulary for your new slogan.

2. Use the feedback you get to refine your slogan. The responses you get will give a good idea of the tone of voice that works best for your company, but there are other issues to consider when creating a unique and effective slogan. 

3. Think about how to explain your message. The best way to develop a catchy slogan is to take a little time and think of the message you want your customers to understand when they say it.

To create an award-winning memorable slogan, you should study the greats. That’s why we compiled some best company slogans! it might give some ideas to make your own.

Here are some examples of the great award-winning famous slogans of all time:

  • America Runs on Dunkin’ – Dunkin Donuts
  • I’m Lovin’ It – McDonald’s
  • Betcha can’t eat just one! – Lay’s
  • When it rains, it pours- Morton Salt
  • Taste the Rainbow – Skittles
  • Trix are for kids – Trix Cereal
  • The Breakfast of Champions – Wheaties
  • Melts in your mouth, not in your hand – M&M’s
  • Eat Fresh – Subway
  • Red Bull gives you wings – Red Bull
  • Got Milk? – California Milk Processor Board
  • Just Do It – Nike
  • Think different – Apple
  • Strong enough for a man, but made for a woman – Secret
  • The Citi Never Sleeps – Citibank
  • Everywhere you want to be – Visa
  • Maybe she’s born with it. Maybe it’s Maybelline. – Maybelline
  • Hello Boys – Wonderbra
  • There are some things money can’t buy. For everything else, there’s MasterCard. -MasterCard
  • Let’s Go Places- Toyota
  • Have It Your Way – Burger King
  • A Diamond is Forever – De Beers
  • Can you hear me now? – Verizon
  • The Few, The Proud, The Marines – the United States Marine Corps
  • What Happens Here, Stays Here – Las Vegas
  • When it absolutely, positively has to be there overnight – FedEx
  • Don’t leave home without it – American Express
  • All the News That’s Fit to Print – The New York Times
  • When you care enough to send the very best – Hallmark
  • I’d walk a mile for a Camel – Camel
  • Quality never goes out of style – Levi’s
  • Finger Lickin’ Good – KFC
  • With a name like Smucker’s, it has to be good – Smucker’s
  • Snap, Crackle, and Pop! – Rice Krispies
  • So easy, a caveman can do it – Geico
  • 15 minutes can save you 15 percent or more on car insurance – Geico
  • Belong anywhere – Airbnb
  • The Relentless Pursuit of Perfection – Lexus
  • The Ultimate Driving Machine – BMW
  • The Quicker Picker Upper – Bounty
  • The Happiest Place On Earth – Disneyland
  • We Bring Good Things to Life – General Electric
  • The King of Beers – Budweiser
  • Fly the friendly skies – United Airlines
  • Because You’re Worth It – L’oreal
  • Think Small – Volkswagon
  • We Are The Competition – Ferrari
  • Confidence in Motion – Subaru
  • Think outside the bun – Taco Bell

What Are Examples of Bad Slogans?


Bad slogans can ruin the sales of your favorite product or even expose the company and its lousy marketing strategies. Bad slogans can also confuse the audience about what your company does.

Here are some bad examples of slogans:

1. Exclusively for Everybody- Smirnoff

Another example of a poorly written slogan is “Exclusively for Everybody.” This slogan doesn’t convey what the company does and makes it seem like it is trying to reach out to everyone. The slogan seems overly optimistic and clichéd. The phrase tells that all men are welcome, but interpreted as all men are welcome to drink this product.

2. Cocaine Cola – Coca-Cola

This was a very short-lived slogan for Coca-Cola Company. In the early 1900s, cocaine was used in over-the-counter drugs and had a reputation of being used as an addictive substance. The slogan ‘Cocaine Cola’ was a play on words to imply that it might be addictive too. The slogan didn’t last long, and Coca-Cola changed its name to ‘Coca-Cola’ instead. 

3. The More You Play With It, The Harder It Gets – Sega

This slogan appeared when Sega introduced its Sega Master System. The slogan suggested that the longer you played it, the harder it would get. There is a bizarre twist on the average expected outcome of playing a console.

4. I Will – Under Armour

Under Armour launched the ‘I Will’ marketing campaign in 2015, and it didn’t take long for people to criticize it. It was a bad slogan because it was vague. The slogan ‘I Will’ could mean anything and didn’t impact the audience or even explain what the brand did. When people hear this slogan, they don’t know whether they are inspired to be part of something unique or run in a marathon.

Gaining the Consumer’s Trust

Gaining consumer trust is key to having a successful business, especially when developing new products and services or marketing your brand in a way that will appeal to your target audience. Your slogan needs to establish this trust immediately with enough proof and evidence that it is genuine. 

The best slogans are ones that can be used in multiple ways. They can be used by your entire company and each branch or department.

You can also use them to differentiate from your competitors. Here are some tips to make sure you can use your slogans like this:

1. Your slogan should be friendly and approachable.

2. It should convey the benefits of your products and services without sounding too gimmicky.

3. It should be unique enough that no one else uses it as their slogan to avoid confusion between brands, but familiar enough that people recognize it from other businesses in your industry or niche market. 

4. It should be short enough not to overwhelm the audience but long enough to have a powerful impact.

5. It should have a universal appeal, even if your target audience is very niche. 

There are more possibilities for bad slogans than good ones because many businesses and companies take the easy way out and create terrible slogans only because it is so cheap for them to do so. However, finding a great slogan that will help your products sell is not something you can do overnight. 

Would you consider outsourcing slogan development?

The word ‘outsourcing’ is often used in the business world to describe a company hiring another company to do the work it cannot do. A slogan can be done by a company that has its marketing department.

Often, a business will outsource it to someone who is cheap and works for pennies on the dollar. This can cost you more money in the end as you are paying for someone else’s creative ideas and feelings about your product or service.

Sometimes, a business outsources to many different companies because they cannot find anyone who can meet the business’s needs and give them an effective advertising slogan for a fair price.

It all comes down to finding the right advertising agency for your business, saving money, and still getting better-than-average results from your slogan.

Make your slogan a reality today!

By now, you know the parts of an effective slogan, as well as common errors to avoid. It’s time to start creating your powerful slogan.

If you need help generating your perfect slogan or if you’re seeking other marketing services, such as SEO or web design, reach out to the team at SpringHive. Learn more about our digital marketing services by contacting us today.

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